VML Turkey

Tuneli Experience

Yumos, which made a name for itself through its outdoor communications, has once again stood out with a creative campaign.
The brand carried out an activation in the Kanyon station for its new product Yumoş Extra Sakura. The Yumos Sakura Tunnel takes the form of a projection on 24m long LED screens with interaction between the spectators and the projection which reacts to the movements of the spectators.
The brand creates a complete experience that appeals to almost all the senses, with the opportunity for visitors to smell the scent of the new sakura product.