Cobblestone
Mc Donald's
With the “goldrichtig” campaign, McDonald's is offering a dynamic and modern campaign.
With his usual flair, director James F Cotton takes us on a dynamic and fast-paced adventure through a wall full of surprises and delicious recipes. Combining live action footage with motion design, the
advertising campaign adds a little spice to the communication of the famous brand with the iconic yellow arch.
breakdown
Discover how we made all this crazy shots in this realy exciting breakdown where you will discover many steps in animation, shading, fx simulation and compositing.
on set & behind
Discover behind the scenes and some key images of the project to better understand the work we have done
ProductionCobblestone
DirectorJames F. Coton
DopOlan Collardy
ProducerDaniel Mittwede
AgencyScholz & Friends